Business-Savvy: Build your own YouTube channel

Build a new YouTube channel from scratch for your business or personal use. Get guided instruction for intitial setup, uploading, descriptions, chapters,subtitles and playlists. Learn to share on social media and embed into web pages.


pdf summary of this page

Students must have familiarity with basic keyboarding, mouse manipulation, and web browsing. Familiarity with file types and simple video-making is recommended but not required. Previously created videos on a flash drive are helpful (in .MOV or .WMV format). Ideally students will have a FB, LinkedIn and/or other social media profiles.

Best suited for:
  • Small business owners
  • Marketing professionals
  • Individuals with a message to share


Workshop Objectives (9 hours)

At the end of this presentation, you should be able to:

  • Create and maintain a personal (or business) YouTube channel
  • Upload and configure videos on the site
  • Share channel through social media and web sites

2015-05-28 Color related web links

2015-06-15 Logo Should Convey

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Example Channel

Key Energy Services Unlocked. This YouTube channel was part of a larger marketing campaign led by Honeycutt while he was Senior Manager of Marketing (2011).

Example large business YouTube channel. Key Energy Services Unlocked marketing campaign.